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Rules and ethics

Part of Define your role before looking for an insurance rule, then map compulsory cover and distribution duties

Business insurance disclosure policy: fair presentation

A practical business insurance disclosure policy for small firms: apply the Insurance Act 2015, run a reasonable search and manage mid-term changes.

A business insurance disclosure policy explains how a small organisation finds, verifies, presents and updates information supplied for non-consumer insurance. It should connect senior management, operational knowledge and source records. A completed proposal form without that process may conceal who was asked and what was checked.

This guide provides governance prompts for a business in England. The Insurance Act 2015 and policy terms require fact-specific legal interpretation, so obtain qualified advice where the significance or scope of information is uncertain.

For a small business, this process may feed into commercial combined, employers' liability and cyber insurance applications or renewals. An insurer or intermediary may help organise the presentation, but the business should keep a record of what information it supplied and who confirmed it.

What to take away

  • A disclosure policy must connect senior management, operational knowledge and source records, not just complete a proposal form.
  • Record participants, search dates, documents used and unresolved points so another reviewer can reproduce the enquiry.
  • Separate known facts, calculations, estimates and forecasts, and state method, period, assumptions and owner for each estimate.
  • Use event prompts for changes and add the disclosure check to procurement, contract, hiring, property and product approval workflows.
  • Before renewal, sample source records against the previous submission and trace one significant change to insurer response.

Define scope and accountability

List every insured and proposed policy, then appoint:

Roles to appoint

  • Senior sponsor approves the process
  • Insurance owner coordinates enquiries
  • Knowledge owners for each business area
  • Adviser or broker contact for clarification
  • Records owner preserves submitted version

State when the policy applies: new cover, renewal, variation, acquisition and material operational change. Include urgent escalation outside the planned timetable.

Design the information search

Create a question map covering business activities, legal entities, locations, turnover, payroll, assets, products, customers, contracts, claims, incidents and control changes. Identify the person and system most likely to hold each answer.

Building the question map

  1. Map activities, entities, locations, assets
  2. Name person and system holding each answer
  3. Ask specific questions, not anything relevant
  4. Record participants, dates, documents, gaps
  5. Show changes and reconfirm unchanged facts

Ask specific questions instead of requesting "anything relevant". Record participants, search dates, documents used and unresolved points. Include senior managers and the people responsible for arranging insurance, while also tracing relevant information held by operational owners and business records.

Under Insurance Act 2015 s.3(1), before entering into a non-consumer insurance contract, the insured must make a fair presentation of the risk. Section 3(2) requires disclosure of every material circumstance the insured knows or ought to know or, if that is not done, enough information to put a prudent insurer on notice that it should make further enquiries.

Sections 4–6 address whose knowledge counts: s.4 covers the insured's knowledge, including what a reasonable search of information available to the insured would reveal; s.5 addresses who is part of senior management; and s.6 covers knowledge of an insured's agent. The reasonable-search test is contextual, not a fixed list of people or records.

For a small firm, map the relevant information to its actual operations: identify likely record systems and ask the people who manage the relevant activities. Include senior management and the person responsible for insurance, then check whether other available sources could reveal material information. Record what was searched and any gaps or unresolved answers.

Do not recycle previous answers automatically. Show changes against the last submission and require the relevant owner to confirm unchanged facts from current evidence.

Present information clearly

Separate known facts, calculations, estimates and forecasts. For every estimate, state method, period, assumptions and owner. Attach structured schedules for sites, vehicles, equipment or claims rather than hiding important differences in a bulk document upload.

Fair presentation vs data dump

Fair presentation

Format
Structured schedules
Clarity
Reasonably clear
Estimates
Method and owner
Insurer access
Accessible

Data dump

Format
Bulk upload
Clarity
Buried detail
Estimates
Unlabelled
Insurer access
Hard to navigate

Insurance Act 2015 s.3(3) requires a fair presentation to be reasonably clear and accessible to a prudent insurer; it also requires material representations of fact to be substantially correct and material representations of expectation or belief to be made in good faith. Section 7 defines a material circumstance by whether it would influence a prudent insurer's judgment about taking the risk and on what terms. It includes unusual facts about the risk, particular concerns that led the business to seek insurance and matters generally understood as relevant in that type of insurance and field of activity. Do not use a data dump as a substitute for an organised explanation. Ask the insurer or intermediary how it wants ambiguous or unusual facts presented.

Insurance Act 2015 s.8 and Schedule 1 set out remedies for breach. For a deliberate or reckless breach, the insurer may avoid the contract and refuse claims, and need not return the premium. If the breach was neither deliberate nor reckless, the remedy depends on what the insurer would have done: it may avoid the contract and return the premium if it would not have insured the risk; apply different terms if it would have insured on those terms; or reduce a claim payment proportionately if it would have charged a higher premium.

Control questions and corrections

FCA Handbook ICOBS 5 includes guidance on explaining disclosure to commercial customers and asking clear, specific questions, as well as current demands-and-needs rules for insurance distributors. Keep every question, response and later clarification with the policy record.

Question to correction trail

  1. Ask clear, specific question
  2. Record response with policy file
  3. Compile draft submission
  4. Contributor corrects before approval
  5. Log insurer follow-up and terms

Give contributors a chance to correct the compiled submission before approval. Prevent one editor from changing an operational answer without the knowledge owner's confirmation. After submission, log insurer follow-up, response date and any effect on terms.

Manage changes during the policy period

Read the wording for notification and alteration obligations, including the schedule and endorsements. Check which changes must be reported, how and when notice must be given, and whether the insurer may alter cover or terms, charge additional premium or cancel. A useful wording-check prompt is: “Does [specified change] require notification, by what method and within what time, and what may the insurer do in response?” Treat this as a prompt for checking the actual policy, not as standard clause wording. A failure to meet a notification condition may have consequences set out in the policy, so do not assume cover continues unchanged. The insurance owner should decide promptly whether to seek advice or notify, then retain the response.

For claim payment, the Enterprise Act 2016 inserted s.13A into the Insurance Act 2015. It implies a term requiring an insurer to pay sums due on a claim within a reasonable time, including reasonable time to investigate and assess it. An insurer is not in breach merely because it disputes liability or the amount where it has reasonable grounds for doing so.

A website update or sales announcement should not be the first time the insurance team learns about a changed risk. Add the disclosure check to procurement, contract, hiring, property and product approval workflows.

Audit the policy

Before each renewal, sample source records against the previous submission, test whether named owners still hold the role and trace one significant change from detection to insurer response. Record exceptions and corrective dates.

Store proposal forms, schedules, wordings, endorsements, correspondence and decision logs under a retention approach reviewed for legal, regulatory and data-protection needs. Access should be limited because the file may contain claims, employee or security information.

The final sign-off should state what was searched, which uncertainty remains, who approved it and when another review is due. A disclosure policy is credible when another reviewer can reproduce the enquiry, not merely find the final answer sheet.

Before you act

  • Appoint a senior sponsor, insurance owner, knowledge owners and records owner.
  • Build a question map naming the person and system holding each answer.
  • Show changes against the last submission and confirm unchanged facts from current evidence.
  • Give contributors a chance to correct the compiled submission before approval.
  • Log insurer follow-up, response date and any effect on terms.
  • Store the file under a retention approach reviewed for legal and data-protection needs.

Common questions

What should a disclosure policy cover?

It explains how an organisation finds, verifies, presents and updates information supplied for non-consumer insurance. It should connect senior management, operational knowledge and source records, and state when it applies, including new cover, renewal, variation, acquisition and material operational change.

How should estimates and unusual facts be presented to an insurer?

Separate known facts, calculations, estimates and forecasts. For every estimate, state method, period, assumptions and owner. Attach structured schedules for sites, vehicles, equipment or claims rather than a bulk upload, and ask the insurer or intermediary how it wants ambiguous or unusual facts presented.

What should happen when a risk changes during the policy period?

Read the wording for notification and alteration obligations. Use event prompts for a new activity, employee, premises, vehicle, product, contract, territory, acquisition, claim or major control change. The insurance owner should decide promptly whether to seek advice or notify, then retain the response.

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