Section
Audience research
Define a business insurance target audience in England using official business counts, employers' liability triggers, buying roles and the FCA PROD 4.2 test.
Audience research
Plan business insurance audience research in England with defensible segments, inclusive recruitment, interviews, surveys and governed findings.
Audience research
Research business insurance buyer personas: test profiles, record behaviours and exposures, assign confidence levels and connect findings to product governance.
Audience research
Research business insurance competitors serving England with a reproducible checklist for legal entities, permissions, panels, cover and service.
